Digital Marketing That Puts People First
Business:Marketing
Have you ever thought of SEO as a bit of a mystery? Have you ever wanted to know which SEO tasks you should be doing?
In this episode, we talk about the hugely important and mysterious topic that is SEO. SEO stands for Search Engine Optimisation and is the process of making your website friendly to Google (and other search engines).
As always, you'll hear from James Parnwell Founder and Managing Director of TheOnlineCo. - plus our special guest Rich Brown, Head of SEO here at TheOnlineCo.
SEO is a big topic and with so many tasks to be done, it's hard to know where to start. So together, James and Rich are going to give you a list of seven things you can do today. If you've been doing SEO on your website for a while, this may act as a checklist, however, if you're new to SEO, then these seven items are the perfect place to start.
One of the things we pride ourselves on here at TheOnlineCo., is not using jargon where possible. The problem with SEO is, that's a bit hard, because some things only have a technical name. So in this episode Rich will give a technical answer in as clear English as he possibly can and James will give an analogy of how that works. This way you get two perspectives on the action point and fingers crossed, you'll then be able to anchor both the technical and the real world.
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Key Moments:
4:18 – Action Item #1: Make your homepage clear as crystal
8:48 – Action Item #2: Optimise the meta titles of your webpage
12:54 – Action Item #3: Make your website load more quickly
17:52 – Action Item #4: See what Google is showing for your website site: ’yourwebsite’
20:45 – Action Item #5: Submit a properly formatted site map to Google
25:07 – Action Item #6: Write an article that answers a customer's question
28:03 – Action Item #7: Keyword is the most important part of SEO but it’s massive
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Learn More:
Lighthouse chrome extension
Squoosh
Free Google Tools
Search Console
Check what pages Google is showing for your site: Site:’yourwebsite’
S3 Ep 06 | Shaun Alexander | Customer Centric Marketing Strategy
S3 Ep 05 | Andrew Coffey | Mater Foundation
S3 Ep 04 | Lucy Weil & Beth Rivers | Hope 103.2
S3 Ep 03 | Mike Jeffrey | Revolutionising Aged Care: Tech Innovations At Pluss Communities
S3 Ep 02 | Vicki Fletcher | Flight Centre - Global Content & Creative Leader
S3 Ep 01 | Audrey Barucchi | Making More Marketing Human
Ep 10 | Cold, Warm, Hot – Introducing The Marketing Funnel.
Ep 09 | Keyword Strategy Made Easy
Ep 08 | Planning for Next Year - 12 Days of Christmas
Ep 07 | 4 Stages of the SEO Exploration Process
Ep 6 | The Digital Marketing Playbook
Ep 5 | 3 Components of an Effective Digital Marketing Strategy
Ep 4 | 6 Steps to Understanding your Customer
Ep 3 | Should I DIY Facebook Ads?
Ep 2 - Are Your Competitors Beating You?
Ep 1 - 3 Tools To Keep People On Your Website Longer
Bonus Ep. 2: The Top 15 Mistakes to Avoid Making in Google Ads
Bonus Ep. 1: The Top 7 Questions About Google Ads
Season Finale: 9 Business Gems - James & Jess Roundup 9 Lessons Learnt in 22 Interviews
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