Digital Marketing That Puts People First
Business:Marketing
Do you know if your website actually gets you any business?
In this episode of Digital Marketing That Puts People First we ask you the question ‘Is your website telling people to bugger off?’ And by that we mean, is it clear to visitors to your site exactly what it is that you do? If it isn’t then perhaps your site is (accidentally) telling people to go elsewhere.
As a rule of thumb, you have less than 10 seconds to convince people to stay on your website, and there are 3 psychological triggers you need in order to get people to stay. If you don't fulfil these three things, then visitors to your site will leave and go and visit your competitor's sites instead.
If, however, your site convinces people to stay longer than the first 10 seconds, then what happens is that people stay longer, much longer on your site and only then does your website stand a chance of generating you any business.
So, in this episode, we’re going to give you three tools to use in assessing your website. And then we'll talk through some examples of how to fix your homepage so get more people to stay and turn into leads.
As always, you’ll hear from James Parnwell Founder and Managing Director of TheOnlineCo. As well as Jess Colusso our Sales and Marketing Manager at TheOnlineCo.
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Key Moments:
1:11 - New name for the Podcast
6:00 – The 10 second rule
8:06 – Think, Feel, Do test – does your website pass?
22:10 – The clarity test? Do people understand what it is that you do?
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Learn More:
S3 Ep 06 | Shaun Alexander | Customer Centric Marketing Strategy
S3 Ep 05 | Andrew Coffey | Mater Foundation
S3 Ep 04 | Lucy Weil & Beth Rivers | Hope 103.2
S3 Ep 03 | Mike Jeffrey | Revolutionising Aged Care: Tech Innovations At Pluss Communities
S3 Ep 02 | Vicki Fletcher | Flight Centre - Global Content & Creative Leader
S3 Ep 01 | Audrey Barucchi | Making More Marketing Human
Ep 10 | Cold, Warm, Hot – Introducing The Marketing Funnel.
Ep 09 | Keyword Strategy Made Easy
Ep 08 | Planning for Next Year - 12 Days of Christmas
Ep 07 | 4 Stages of the SEO Exploration Process
Ep 6 | The Digital Marketing Playbook
Ep 5 | 3 Components of an Effective Digital Marketing Strategy
Ep 4 | 6 Steps to Understanding your Customer
Ep 3 | Should I DIY Facebook Ads?
Ep 2 - Are Your Competitors Beating You?
Bonus Ep. 3: 7 SEO Action Items To Do Today
Bonus Ep. 2: The Top 15 Mistakes to Avoid Making in Google Ads
Bonus Ep. 1: The Top 7 Questions About Google Ads
Season Finale: 9 Business Gems - James & Jess Roundup 9 Lessons Learnt in 22 Interviews
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