Digital Marketing That Puts People First
Business:Marketing
Are you aware of the ‘Marketing Funnel’? This episode of Digital Marketing That Puts People First explores the process of bringing potential customers down the funnel and making a sale. Are you best utilising the Marketing Funnel? And what does this look like with a digital application?
The ‘Marketing Funnel’ is a consumer-focused marketing model developed by Elias St. Elmo Lewis. It illustrates the customer journey towards the purchase of a product or service.
Throughout this episode, we talk about the implementation of this model in your own marketing strategies, and the importance of bringing your customers on a purchase journey. This means we must continue to understand the intent of the customer.
How easy is it? Well, if you keep people first in this process you simplify things significantly.
As always, you’ll hear from James Parnwell, Founder and Managing Director of TheOnlineCo. As well as Strategic Manager, Christie Mcdougall. We want to ensure you feel confident in your digital marketing and that you see results.
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Learn More:S3 Ep 06 | Shaun Alexander | Customer Centric Marketing Strategy
S3 Ep 05 | Andrew Coffey | Mater Foundation
S3 Ep 04 | Lucy Weil & Beth Rivers | Hope 103.2
S3 Ep 03 | Mike Jeffrey | Revolutionising Aged Care: Tech Innovations At Pluss Communities
S3 Ep 02 | Vicki Fletcher | Flight Centre - Global Content & Creative Leader
S3 Ep 01 | Audrey Barucchi | Making More Marketing Human
Ep 09 | Keyword Strategy Made Easy
Ep 08 | Planning for Next Year - 12 Days of Christmas
Ep 07 | 4 Stages of the SEO Exploration Process
Ep 6 | The Digital Marketing Playbook
Ep 5 | 3 Components of an Effective Digital Marketing Strategy
Ep 4 | 6 Steps to Understanding your Customer
Ep 3 | Should I DIY Facebook Ads?
Ep 2 - Are Your Competitors Beating You?
Ep 1 - 3 Tools To Keep People On Your Website Longer
Bonus Ep. 3: 7 SEO Action Items To Do Today
Bonus Ep. 2: The Top 15 Mistakes to Avoid Making in Google Ads
Bonus Ep. 1: The Top 7 Questions About Google Ads
Season Finale: 9 Business Gems - James & Jess Roundup 9 Lessons Learnt in 22 Interviews
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