Digital Marketing That Puts People First
Business:Marketing
Episode Summary:
In this episode, we focus on marketing expert Audrey Barucchi. Audrey's journey in the world of marketing is nothing short of inspiring, and her contributions throughout her career have been truly transformative.
Audrey's expertise in marketing and communication played a pivotal role in her previous position at Calix Limited. In 2012, she assumed an executive role as General Marketing Manager. During her time in this position, Audrey demonstrated unparalleled expertise in marketing and communication, becoming a driving force behind the company's success including their listing on the Australian Stock Exchange in 2018.
Throughout her career, Audrey has accomplished remarkable feats in marketing. She has been responsible for shaping brand identities, enhancing customer relationships, managing high-profile public relations and events, and collaborating closely with business development and sales teams to execute innovative sales and marketing strategies.
In this episode, we delve into Audrey's marketing philosophy, which is firmly rooted in a people-first approach. Audrey shares insights into the intricacies of digital strategy development and reveals the unique challenges and strategies involved in her marketing endeavors.
Drawing from her wealth of experience, Audrey imparts invaluable advice for fellow marketers and business owners navigating the complexities of today's marketing landscape. She also offers insights on working with internal teams versus agencies and reflects on the wisdom she wishes she could have shared with herself earlier in her career.
If you're eager to learn from a marketing pro who is a true expert in her field, this episode is a must-listen. Prepare yourself for an engaging and informative discussion that will leave you with practical takeaways for your own marketing endeavors, all centered around Audrey's remarkable journey and her dedication to putting people first in her strategies.
Learn More:
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S3 Ep 04 | Lucy Weil & Beth Rivers | Hope 103.2
S3 Ep 03 | Mike Jeffrey | Revolutionising Aged Care: Tech Innovations At Pluss Communities
S3 Ep 02 | Vicki Fletcher | Flight Centre - Global Content & Creative Leader
Ep 10 | Cold, Warm, Hot – Introducing The Marketing Funnel.
Ep 09 | Keyword Strategy Made Easy
Ep 08 | Planning for Next Year - 12 Days of Christmas
Ep 07 | 4 Stages of the SEO Exploration Process
Ep 6 | The Digital Marketing Playbook
Ep 5 | 3 Components of an Effective Digital Marketing Strategy
Ep 4 | 6 Steps to Understanding your Customer
Ep 3 | Should I DIY Facebook Ads?
Ep 2 - Are Your Competitors Beating You?
Ep 1 - 3 Tools To Keep People On Your Website Longer
Bonus Ep. 3: 7 SEO Action Items To Do Today
Bonus Ep. 2: The Top 15 Mistakes to Avoid Making in Google Ads
Bonus Ep. 1: The Top 7 Questions About Google Ads
Season Finale: 9 Business Gems - James & Jess Roundup 9 Lessons Learnt in 22 Interviews
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