Want to increase your booking rate? Consider making it easier for your clients to say YES.
I know that seems like a simple answer to a big problem, but the truth is that far too often, we overcomplicate the sales process, and when customers experience too many speed bumps in that process, we lose clients.
Today I want to dive into what those speed bumps look like, because they can be sneaky! We'll talk about the small but significant issues that might be creating friction for your potential clients, and how can you smooth the road as much as possible so you can increase the percentage of new inquiries who say "Yes!"
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Resources:
247 - Adding Flash to Your In-Home Portrait Toolkit with Kim Hildebrand
246 - The Ten-Minute Commitment
245 - Your Five People
244 - Budgeting & Forecasting for Increased Profitability with Danielle Hendon
243 - Expense or Investment?
242 - Same Day Sales
241 - Unlock your Marketing Magic
240: The Six Levels of Freelancing Life with Brian Hood
239: How to Bring on Associate Photographers with Jill C Smith
238: Keeping Your Photos Fresh
237: My Son's Senior Portraits
236: Neurodivergence and Inclusivity in Photography with Rose McAvoy
235: 4 Ways to Use Loom In Your Photography Business
234: Leveraging Podcasts to Grow Your Photography Business with Christina Lenkowski
233: Rewriting the Rules of Your Photography Business
232: Photographers using AI for SEO with Sarah Landa
231: Shameless Selling
230: Communication Strategies for Difficult Clients with Melody MacDonald
229 - Charitable Marketing with Nicole Begley
228 - Stories that Sell with Jude Charles
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