Digital Marketing That Puts People First
Business:Marketing
Paul Donovan was working an impressive, well-paid job in a Fortune-500 pharmaceutical co, when he decided to leave it all behind.
Starting out from ground zero, he became a solo consultant under the name The Change Company. Now, 21 years later, he's in high demand, consulting to high-flying, senior executives, helping them to clarify their vision, fix their culture, resolve conflict, and succeed in the corporate world.
But it hasn’t all been smooth sailing. In our interview, Paul opens up about some intensely personal moments - including the terror of losing all his clients on day one; and the corporate gig that turned into a train-wreck.
He also gives us a fascinating insight into what it’s like to sit in a room with executives at loggerheads, and guide them to a place of reconciliation. And you’ll catch some of Paul’s expertise, too, on handling conflict, and creating a more safe and honest workplace .
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KEY MOMENTS IN THIS EPISODE
03:17 – Leaving his well-paying job, Paul took a risk and went solo as a consultant. The day of his farewell, he found out that he’d just lost every single one of his startup clients…
05:52 – Paul describes a unique strategy to help himself feel positive when phoning prospective clients.
10:32 - 10 years into his business, Paul tried to grow a bigger team… and it didn't go as planned.
15:28 – Anxiety and stress management … Paul shares the strategies he’s used to manage his anxiety levels.
22:45 – Paul shares about the time he spoke at an event and it turned into a train wreck - and how he used that experience to grow as a person, and as a business.
28:29 – A sneak peek inside a coaching session, where executives of a large firm are in intense conflict.
32:35 – The strategies Paul uses to help a group in conflict.
37:33 – Psychologically safe workplaces – what are they, and how do we create them?
41:36 – Paul leaves us with a great tip for starting a new business venture.
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LEARN MORE
S3 Ep 06 | Shaun Alexander | Customer Centric Marketing Strategy
S3 Ep 05 | Andrew Coffey | Mater Foundation
S3 Ep 04 | Lucy Weil & Beth Rivers | Hope 103.2
S3 Ep 03 | Mike Jeffrey | Revolutionising Aged Care: Tech Innovations At Pluss Communities
S3 Ep 02 | Vicki Fletcher | Flight Centre - Global Content & Creative Leader
S3 Ep 01 | Audrey Barucchi | Making More Marketing Human
Ep 10 | Cold, Warm, Hot – Introducing The Marketing Funnel.
Ep 09 | Keyword Strategy Made Easy
Ep 08 | Planning for Next Year - 12 Days of Christmas
Ep 07 | 4 Stages of the SEO Exploration Process
Ep 6 | The Digital Marketing Playbook
Ep 5 | 3 Components of an Effective Digital Marketing Strategy
Ep 4 | 6 Steps to Understanding your Customer
Ep 3 | Should I DIY Facebook Ads?
Ep 2 - Are Your Competitors Beating You?
Ep 1 - 3 Tools To Keep People On Your Website Longer
Bonus Ep. 3: 7 SEO Action Items To Do Today
Bonus Ep. 2: The Top 15 Mistakes to Avoid Making in Google Ads
Bonus Ep. 1: The Top 7 Questions About Google Ads
Season Finale: 9 Business Gems - James & Jess Roundup 9 Lessons Learnt in 22 Interviews
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