Digital Marketing That Puts People First
Business:Marketing
Cast your mind back to the 90s, and you might remember seeing t-shirts and bumper stickers plastered with the word ATTITUDE…
They were the work of a young guy named Justin Herald, whose T-shirt slogans struck a chord with Aussies, and his business quickly went national, then global. But surprisingly, he started the brand quite by accident, with less than $50 to his name.
Several million dollars later, he sold Attitude, and became a highly sought after speaker and trainer, through his company Customer Culture - teaching businesses how to treat customers better. He believes a lot of business leaders could fix their growth problems if they just put themselves in their customer’s shoes…
*** KEY MOMENTS05:02 – Justin's teenage attitude lands him his first business idea.
10:05 – His business goes viral, the old-fashioned way.
16:47 - Justin thrives on challenge: “Some of my staff think I created COVID because I just love having a problem - that's the way I operate the best.”
19:45 - Covid hits, and Justin pivots as his speaking career goes quiet and his online courses gain traction.
24:52 - Justin believes that good old-fashioned customer service is the key to business success.
38:14 - Working to educate the next generation of business owners.
42:47 - Exciting new projects on the horizon... but Justin’s keeping his lips sealed.
*** LEARN MORES3 Ep 06 | Shaun Alexander | Customer Centric Marketing Strategy
S3 Ep 05 | Andrew Coffey | Mater Foundation
S3 Ep 04 | Lucy Weil & Beth Rivers | Hope 103.2
S3 Ep 03 | Mike Jeffrey | Revolutionising Aged Care: Tech Innovations At Pluss Communities
S3 Ep 02 | Vicki Fletcher | Flight Centre - Global Content & Creative Leader
S3 Ep 01 | Audrey Barucchi | Making More Marketing Human
Ep 10 | Cold, Warm, Hot – Introducing The Marketing Funnel.
Ep 09 | Keyword Strategy Made Easy
Ep 08 | Planning for Next Year - 12 Days of Christmas
Ep 07 | 4 Stages of the SEO Exploration Process
Ep 6 | The Digital Marketing Playbook
Ep 5 | 3 Components of an Effective Digital Marketing Strategy
Ep 4 | 6 Steps to Understanding your Customer
Ep 3 | Should I DIY Facebook Ads?
Ep 2 - Are Your Competitors Beating You?
Ep 1 - 3 Tools To Keep People On Your Website Longer
Bonus Ep. 3: 7 SEO Action Items To Do Today
Bonus Ep. 2: The Top 15 Mistakes to Avoid Making in Google Ads
Bonus Ep. 1: The Top 7 Questions About Google Ads
Season Finale: 9 Business Gems - James & Jess Roundup 9 Lessons Learnt in 22 Interviews
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